Free Setrana

About Free Setrana

It’s frustrating to watch your marketing budget go to waste due to ineffective strategies……and when you don’t have a proven Performance Marketing Leader who actually knows what they’re doing:• Your marketing budgets are wasted.• Your potential customers go elsewhere.• You lose market share to competitors.With 15+ years leading multi-channel performance marketing, I specialize in eliminating wasted spend by optimizing campaigns, improving ROI, and aligning marketing with business goals. I develop scalable, data-driven strategies that maximize every dollar, mentor teams for efficiency, and drive measurable growth. My approach prevents budget waste and delivers sustainable, long-term value in competitive markets:• through coaching and mentoring.• in data-influenced environments.• for delivering exceptional outcomes.• that drive strategic decision-making.• —1st, 3rd party, and agency.• with cross-functional teams.Without a strategic, innovative performance marketing leader, companies risk losing ground to competitors and missing out on crucial growth opportunities. With the right leadership, businesses can thrive and achieve exceptional results:• Performance-Driven Digital Marketing Strategy & Market Research• Paid Search (PPC, SEM, Shopping - PLA, LIA, Mobile App, and Google PMax).• Search Engine Optimization (SEO) and App Store (Search) Optimization (ASO).• Partnerships and Affiliate Marketing.• Paid Social and Audience Marketing.• Omnichannel Strategy Development.• YouTube Ads, Native Ads, and Content Marketing.• Campaign Development and Activation.• ADA Web Accessibility (Section 508 Compliance).• MarTech—Google Ads, SA360, Analytics, CRM Systems, and Enterprise SEO Platforms.Let’s connect—I’m always open to discussing performance marketing insights and opportunities.

Experience

1. Founder & Principal Consultant

   Drumroll Marketing

   Oct 2024 — Present · Atlanta, GA, US

   Providing executive-level performance marketing consulting to Founders, CMOs, COOs, and Heads of Marketing, leveraging 15+ years of expertise to optimize marketing efficiency, maximize ROI, and drive incremental growth.• Advise businesses on building scalable marketing frameworks that enhance performance and maximize ROI.• Develop and refine multi-channel strategies to accelerate customer acquisition, retention, and engagement.• Deliver data-driven insights to optimize campaigns, improve ROI, and guide strategic decision-making.

Education

• Northern Illinois University

  Master of Business Administration (M.B.A.), Management

• College of DuPage

  Associate’s Degree, Advertising Design

• University of Phoenix

  Bachelor’s Degree, Business Management