Lee Freeman
Global Digital Business Manager @ICU Medical
Signup · Get unlimited contacts
WORK HISTORY
Global Digital Business Manager @ICU Medical
Following the acquisition of Smiths Medical by ICU Medical, I lead global digital initiatives focused on modernising the organisation’s digital platforms and improving digital engagement across international markets.My role focuses on improving digital customer experience, strengthening governance across digital platforms, and ensuring that global websites and digital channels meet the regulatory and compliance requirements of the medical device industry.Key areas of responsibility include:• Leading global digital strategy across ICU Medical’s corporate websites and digital platforms.• Delivering large-scale digital transformation initiatives following the integration of Smiths Medical into ICU Medical.• Driving improvements in website architecture, user experience and SEO performance to increase engagement with healthcare professionals and customers.• Establishing digital governance frameworks to ensure content accuracy, compliance and consistent digital standards across global markets.• Working with cross-functional teams including marketing, IT, regulatory and product teams to deliver digital initiatives aligned with business goals.• Managing relationships with external digital agencies and technology vendors responsible for platform development and digital capability.
EDUCATION
Mid Kent College of Higher Education
HND Business & Finance
SKILLS
ABOUT LEE FREEMAN
I lead global digital marketing and digital transformation programmes in regulated MedTech environments, with 15+ years’ experience spanning digital strategy, website and CMS leadership, SEO and content strategy, UX optimisation and digital governance.In my current role I lead post-acquisition integration work, simplifying complex digital platforms and shaping a new digital strategy for a larger combined organisation. I have also delivered major digital change across the web estate, including a global CMS roll-out that strengthened governance and compliance, and performance improvements that helped grow annual website traffic from 1.4m to 2.0m+ and increase product enquiries by 800%.I work best at the intersection of marketing, IT and regulated content environments: aligning stakeholders, building strong vendor partnerships, and translating business needs into clear roadmaps and measurable delivery.Core strengths: digital transformation, web and CMS strategy, digital governance and compliance, stakeholder management & vendor management.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.