Fred Watford
Lead Digital Marketing Strategist at Highmark Health
- Role
- Lead Digital Marketing Strategist at Highmark Health
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Fred Watford
My skillset lends itself to finding efficiencies in processes and translating technical or analytical insights into actionable strategies. I bring a unique blend of creativity, technical expertise, and collaboration to every project. I excel at bridging the gap between analytics, web development, creative strategy, and media planning; ensuring every stakeholder, regardless of their technical background, understands the \"why\" behind the work.
Experience
Lead Digital Marketing Strategist
Jul 2024 — Present · Pittsburgh, PA, US
As Lead Digital Marketing Strategist, I act as the critical liaison between cross-functional teams, driving performance improvements and fostering collaboration. My role involves creating data-informed strategies and ensuring alignment across creative, media, and technical disciplines.Key Responsibilities:Led the development and execution of digital marketing campaigns across web, media, and email channels.Worked within the framework of Scaled Agile to improve team efficiency.Translated complex analytics and technical concepts into actionable insights for stakeholders at all levels.Major Accomplishments:Designed and implemented a campaign that increased online appointment scheduling by 70%.Streamlined web publishing processes, resulting in a 35% increase in output year-over-year.Unique Contributions:Acted as a bridge between technical and non-technical teams, ensuring clarity and alignment in project execution.Built dashboards to facilitate real-time data visualization and informed decision-making.
Education
Jacksonville University
Bachelor of Fine Arts - BFA
2001 — 2005
Skills
- Microsoft Word
- Portrait Photography
- Concierge Services
- Hotel Management
- Management
- Image Editing
- Photography
- Premiere
- Opera
- Social Media
- Event Photography
- Lightroom
- Hotel Booking
- Hospitality Industry
- Cinematography
- Customer Service
- Hotels
- Final Draft
- Microsoft Office
- Sales
- Hospitality Management
- Videography
- Hospitality
- Illustrator
- Microsoft Excel
- Photoshop
- Event Management
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