Fred Soller
Co-Founder, Big Wheel Performance | We Build Capital-Efficient, Investor-Ready Revenue Engines | CEO & Private Equity Advisor
- Role
- Advisory Board Member at Dataoceans
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Fred Soller
We started Big Wheel Performance because we wanted our work to be about significance, not just success. Over the years, we’ve seen too many good companies held back by unclear strategy, inconsistent execution, and a lack of operating discipline in the go-to-market engine.Today, we partner with CEOs, boards, and private equity sponsors at moments that matter. We bring clarity where there’s noise, discipline where there’s drift, and execution where strategy alone isn’t enough. Our work focuses on rebuilding go-to-market systems that are capital-efficient, investor-ready, and built to scale—so revenue becomes predictable, margins expand, and enterprise value increases.I bring an operator’s mindset to that work, grounded in data, accountability, and hands-on execution, and we partner closely with leadership teams navigating inflection points like growth acceleration, integration, restructuring, and scale. Our aim is simple: steward businesses well, leave them stronger than we found them, and help build companies—and leaders—whose impact and legacy outlast the transaction.
Experience
Advisory Board Member
Jun 2022 — Present
Education
Clemson University
Bachelors of Science, Accounting
Skills
- Sales Operations
- Professional Services
- Customer Satisfaction
- Training
- New Business Development
- Solution Selling
- Business Intelligence
- Saas
- Strategic Planning
- Sales
- E-Commerce
- Crm
- Cloud Computing
- Cold Calling
- Salesforce.com
- Business Analysis
- Account Management
- Lead Generation
- Management
- Leadership
- Enterprise Software
- Business Development
- Call Centers
- Software as a Service (Saas)
- Sales Process
- Customer Relationship Management (Crm)
- Outsourcing
- Customer Experience
- Contract Negotiation
- Selling
- Direct Sales
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