Fred Sandsmark

About Fred Sandsmark

Versatile content producer and strategist with a track record of excellence in SaaS, business applications, security technology, and analytics for B2B markets. Content experience and expertise in customer success stories; scripts for videos, executive briefings, webinars, and other presentations; white papers; blog posts and social media; and earned and owned feature articles. Skilled collaborator working with technical experts and subjects to create content that engages, educates, and motivates audiences.

Experience

1. Customer Advocacy Marketing Editor

   Anaplan

   Sep 2016 — Present · San Francisco, CA, US

   I lead customer story production in all formats including video, case studies, websites, presentations, and social media. Revitalized and standardized web, PDF, presentation and video templates for customer stories while concurrently producing new content, including the single most-used asset in the company’s sales portal.Prior to a lateral move into customer marketing in 2018, I was Anaplan\'s Influencer Relations Writer and Editor. I ghostwrote bylines and presentations for executive leadership, top edited marketing assets, created and promoted the corporate style guide, coached content marketers, and blogged incessantly. I also created messaging themes and content for global user conferences and interviewed customers on video.

Education

• California State University - East Bay

  BA, English

  1979 — 1983

Skills

• Writing
• Editing
• Publishing
• Press Releases
• Journalism
• Editorial
• Social Networking
• Magazines
• Marketing Communications
• Marketing
• Blogging
• Content Development
• Freelance Writing
• Case Studies
• Marketing Copy
• Books
• Publications
• Feature Articles