Fred Rodriguez

Growth Focused CPG Sales Executive | Strategic Commercial Leader | Proven Leader In Building High Performance Sales Teams | Change Agent | Revenue Growth Driver

Role: Chief Revenue Officer at PIM Brands
Location: Morristown, NJ, US
LinkedIn followers: 500 followers

Sales & Business DevelopmentView LinkedIn profile

About Fred Rodriguez

I am a results-driven CPG Sales Executive with a proven track record of achieving impressive sales and profitability outcomes. Expert in driving growth for CPG brands, distributors, and retailers, backed by data-focused leadership and strategic commercial insights. I have led teams through complex initiatives and business transformations, consistently delivering revenue expansion. Bilingual in English and Spanish, I excel in utilizing shopper and consumer insights to shape strategic plans, resulting in remarkable achievements. Notably, l have orchestrated pivotal transitions to drive market share growth amidst challenges. Adept at operational agility, I have led successful integrations, optimized trade planning, and pioneered data-driven initiatives that bolstered distribution, consumption, and EBIT metrics.

Experience

Chief Revenue Officer
PIM Brands
May 2024 — Present · NJ, US

Education

University of Notre Dame
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
University of Notre Dame
Business
1980 — 1984

Skills

Management
Cross-Functional Team Leadership
Shopper Marketing
Marketing
Nielsen
Iri
Leadership
Customer Insight
Fmcg
Forecasting
Consumer Products
Ac Nielsen
Project Planning
Brand Management
Trade Marketing
Competitive Analysis
Customer Marketing
Categorization
Grocery

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