Fredrik Romar
Revenue & GTM Leader | Board & Advisory | Ex-Google, Pinterest (MarketStar)
- Role
- Board Member at Webropol
- Location
- Layton, UT, US
- LinkedIn followers
- 500 followers
About Fredrik Romar
Performance is designed, not hoped for.I build organizations grounded in• Clear expectations• Strong manager development• Data-informed decision making• Transparent accountability & I build revenue systems that scale.With 15+ years in SaaS and digital advertising, I’ve led large, multi-layered sales and vendor-supported organizations responsible for $100M+ revenue portfolios across distributed markets.My focus is straightforward: translate strategy into durable execution. I operate where growth, complexity, and accountability intersect.• Designed and led organizations of 100–170+ sellers and managers• Built operating models that improve clarity, consistency, and output• Implemented KPI frameworks and forecasting rhythms that strengthened predictability• Partnered cross-functionally across Sales, Product, Finance, and Operations to align execution with company prioritiesI’m most effective in moments of scale, transformation, or structural change, when discipline and alignment determine results.I believe elite teams are built through coaching, operational rigor, and consistent standards over time. • Revenue & Sales Leadership• Organizational Design• Vendor & Partner Operations• Forecasting & Pipeline Discipline• Cross-Functional Execution• Change Management
Experience
Board Member
Feb 2019 — Present
Established in Finland in 2002, Webropol provides online survey and analysis software. Each year more than 30 million people answer surveys that have been created by over Webropol users. As our customer base grows, our products are currently used in over 30 countries.
Education
Bond University
B. Sc, Economics
2007 — 2007
Hanken School of Economics
M Sc, Economics
2005 — 2009
Hanken School of Economics
B. Sc, Economics
2005 — 2009
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