Fredrick Little
Programmatic Media Buyer, Yield Managment @Cadent
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WORK HISTORY
Programmatic Media Buyer, Yield Managment @Cadent
Atlanta, GA, US
Managed and optimized digital campaigns using Cadent’s proprietary AI-driven platform, with a focus on performance, delivery pacing, and campaign profitability- Analyzed real-time data to implement optimization tactics aligned with client KPIs, leveraging insights to drive measurable gains in ROI and efficiency- Partnered with Data Science and Client Services teams to translate analytical findings into actionable media recommendations and cross-functional strategies- Contributed to internal best practices around yield management, predictive targeting, and performance analysis across display and video campaigns.
EDUCATION
Clark Atlanta University
Bachelor's degree, DDEP:Biology, General
North Carolina Agricultural and Technical State University
Biological Engineering, Biological Processes
ABOUT FREDRICK LITTLE
Welcome! I am on a mission to deliver exceptional results for clients, by…
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