Fred Popp

About Fred Popp

For over 20 years Fred has assisted clients with the development of brand strategies that create powerful economic engines. Experienced on both the client and agency sides, Fred has led hundreds of brand building programs for such clients as The R&A, Euroleague Basketball, The Ivy League, BWF, World Lacrosse, Arsenal, Under Armour, adidas and USOC to name a few.Fred is a frequent speaker on branding for industry conferences, associations and higher-education institutions.Specialties: Branding and identity, technology development, sports, consumer products marketing

Experience

1. Managing Partner, Head of Sport

   Zag

   Sep 2019 — Present · London, GB

   ZAG is a growth consultancy working with global clients and a venture partner to emerging start-ups, helping both define and design opportunities for topline growth through fresh thinking around new consumer insights, new markets, new brands, new products and new partnerships.ZAG is an independent consultancy, proudly born within BBH, one of the world\'s leading creative companies.

Education

• Harvard Business School

  Executive MBA, International Marketing

• US Coast Guard Academy

  Business Administration, Management and Operations

Skills

• Marketing Research
• Lead Generation
• Sponsorship Sales
• Strategic Planning
• Brand Architecture
• Leadership
• Branding & Identity
• Digital Media
• Market Research
• Integrated Marketing
• Business Planning
• Nonprofits
• Soccer
• Media Relations
• Business Strategy
• Event Planning
• Product Marketing
• Social Networking
• Brand Awareness
• Sports Management
• New Business Development
• Contract Negotiation
• Start-Ups
• Creative Direction
• Marketing Communications
• Strategy
• Media Planning
• Sponsorship Activation
• Brand Management
• Marketing
• Business Development
• Technology Development
• Digital Marketing
• Relationship Marketing
• Mobile Marketing
• Non-Profits
• Marketing Management
• Email Marketing
• Entrepreneurship
• Corporate Branding