Fred Moore
Firm Identity, Insights & Growth Consultant for Midsize Professional Service Firms. Expert face-to-face C-suite client interviews, authentic client feedback, and business growth specialist for over 30 years.
- Role
- Ambassador at Goldman Sachs 10,000 Small Businesses
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Fred Moore
I am Fred Moore, founder of Big River Strategic Advisors, where we help midsize professional service firms grow from the inside out. By meeting one-on-one with your top clients, we surface hidden needs, strategic opportunities, and new ways your firm can partner with them — often revealing value they hadn\'t yet recognized. Born from the foundational belief that People Believe People, my approach has evolved from my roots in Lookout Mountain, Tennessee, and honed during a 20 year career in New York\'s advertising ecosphere, to redefine the intersection of client perception and strategic brand essence in the legal and professional services sectors.At the heart of our offering is the Vision in Action (VIA) process, a pioneering methodology I developed to bridge the gap between a firm\'s self-perception and its clients\' actual experience. VIA is not just a tool but a philosophy, empowering firms to align their operational actions with their strategic narratives, thereby fostering credibility and building trust in an era where clients and prospects are more informed and skeptical than ever.Our specialization lies in conducting in-depth, personal interviews rather than relying on impersonal surveys. This approach allows Big River Strategic Advisors to capture the unvarnished, authentic client feedback essential for illuminating your firm’s true standing in the eyes of those who matter most—your clients. By converting these insights into actionable strategies, we guide growth for our professional service firm partners.With a rich history of influencing client communication strategies at renowned ad agencies, including Publicis, Lintas, Arnold, BBDO NY, and Saatchi & Saatchi NY, where I advised some of the world’s most influential brands like Pepsi, IBM, and Procter & Gamble, my journey is defined by a commitment to bringing your unique differentiator to life in meaningful, client-centered ways.Let’s connect and discuss how we can transform your client insights into a definitive strategic advantage.Specialties: Strategic Essence Communication, VIA Process Implementation, Insightful Client Research, Crafting Distinguished Firm Identities.
Experience
Ambassador
Goldman Sachs 10,000 Small Businesses
Jan 2025 — Present · NY, US
Education
Washington and Lee University
ba, English
1976 — 1980
Kellogg Executive Education
Brand Strategy, Mastering Sales
Skills
- Management
- Creative Direction
- Strategy
- Social Networking
- Customer Insight
- Social Media Marketing
- Integrated Marketing
- Brand Management
- User Experience
- Marketing Strategy
- Consumer Insights
- Social Media
- Marketing
- Advertising
- Strategic Planning
- Email Marketing
- Corporate Branding
- Strategic Communications
- Press Releases
- Marketing Communications
- Creative Development
- Brand Development
- Leadership
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