Fred Melenchuk

About Fred Melenchuk

Management change agent and turnaround specialist with more than 30 years of experience helping to rejuvenate ailing businesses and brands.• Effective at training management teams on the skills required to effectively run a profitable division or business, including team selection, processes required, operational efficiencies and cash flow management.• Expert at targeting new and expanding existing markets for industry leaders through innovative product development and brand management processes.• Adept at building winning relationships with companies where a strategic fit between platforms, products or services results in mutual revenue gain and profitability. • Known for building brands through strategic development of TV, print, radio, internet, and packaging plans.Specialties: Turnaround Management • Job Cost Accounting • Change Management • Operations • Branding • Business Development • Strategic Planning • Internet Marketing • Competitive Analysis • Financial Management • Product Launch, Marketing, Rollout Proposal Development • P&L • Policy Development • Staff Management• Personnel Training/Development • Innovation

Experience

1. CEO

   Ionji Management Consulting

   May 2011 — Present · Houston, TX, US

   Ionji LLC is a management consultancy that mentors business leaders and their teams on how to improve business processes with the goal of improving profitability, cash flow, net revenue and return on invested capital. Clients that have engaged with us have enjoyed a 2 - 1 ROI, on average. We know you are good at what you do, but we\'re confident we can make you better!

Education

• University of Saskatchewan

  B. Sc., Biology

  1982 — 1989

• Erasmus University Rotterdam

  M.B.A., Marketing

  1991 — 1993

Skills

• Strategy
• Forecasting
• Management Consulting
• Product Launch
• Customer Loyalty
• Brand Development
• Segmentation
• Profit Optimization
• Fast Turnaround
• Strategic Partnerships
• Marketing Management
• Market Analysis
• Brand Equity
• Product Management
• Cross-Functional Team Leadership
• B2b
• B2c
• Competitive Intelligence
• Marketing Strategy
• Budget Management
• Business Strategy
• Turn Around Management
• Competitive Analysis
• Contract Negotiation
• Strategy Development
• Marketing
• Consumer Products
• New Business Development
• Leadership
• Consumer Insights
• Team Leadership
• Pricing
• Product Launches
• Global Marketing
• Advertising
• Operational Turnaround
• Market Research
• Market Development
• Strategic Planning
• P&L