Frederik Hviid

About Frederik Hviid

I’m a Spanish‑born Creative Director with Swedish/Danish roots and a Maryland ZIP code…

Experience

1. Art Director

   American Retirement Association

   Sep 2020 — Present · Arlington, VA, US

   Spearhead creative strategy and brand development for leading retirement industry association, directing cross-functional teams and vendor partnerships to deliver award-winning campaigns across 12+ annual conferences and 27 educational programs.Key Achievements:Drove 69% attendance growth for flagship NAPA Summit over 5 years (from 1,792 to 3,023 attendees), generating substantial additional revenue through strategic rebranding and targeted creative campaignsEarned 5 Gold MARCOM Awards for conference website design and ASPPA & U brand excellence, establishing industry leadership in creative standardsLed education division rebrand expanding portfolio from 8 to 14 credentials and 13 certificates, positioning association as comprehensive professional development leader and earning MARCOM recognitionServed as art director for $1.2 million Digital Experience Platform (DXP) transformation, collaborating with external agency and internal marketing team over 24 months to integrate CMS with AMS, delivering personalized user experiences and streamlined member journeyDeveloped high-impact advocacy materials supporting Congressional presentations and federal policy discussions, strengthening association’s legislative influence and member advocacy effortsIntegrated AI workflow optimization using ChatGPT, Claude, and Adobe Firefly to enhance creative processes, messaging development, and image generation while maintaining quality standardsEstablished brand governance framework ensuring consistency across annual creative assets spanning 12 conferences, 27 educational offerings, webcasts, and advocacy projectsLed 3-person creative team plus coordination with 6 marketing professionals and external vendors, consistently delivering projects on-time and within scope

Education

• American University

  BFA, Graphic Design

• The Johns Hopkins University

  Masters Certificate, Web Design & Development

  2002 — 2003

Skills

• Publications
• Graphic Design
• Branding & Identity
• Government
• Annual Reports
• Corporate Branding
• Catalogs
• Email Marketing
• Brochures
• Business Cards
• Adobe Creative Suite
• English
• Banner Ads
• Adobe Acrobat
• Trade Shows
• Print
• Jquery
• Direct Mail
• Flyers
• Typography
• Posters
• Web Development
• Xhtml
• Art Direction
• Newsletters
• Swedish
• 4-Color Process
• Photoshop
• Photography
• Dreamweaver
• Illustrator
• Danish
• Web Design
• Css
• Pre-Press
• Logos
• Java
• Javascript
• Quarkxpress
• Advertising