Fredric Weisberg

About Fredric Weisberg

Fred is a dynamic and innovative business and technology leader, providing value to clients by identifying new market opportunities, developing new products, increasing revenue, enhancing customer relationships and improving operational efficiencies. He leverages extensive experience in B2B and B2C in the areas of marketing analytics and research, category management, business strategy and product innovation. Fred has a track record of synthesizing complex customer and market insights driving successful business strategy and planning, resulting in industry leading, award winning, profitable products. He is recognized for delivering data driven models using quantitative methods and tools (SAS, RapidMiner, SPSS, JMP, R). Fred is a successful leader of engaged, cross-functional, multi-disciplinary teams, fostering collaboration in the development of new systems and processes. He has a diverse background in category management, business development, marketing, operations, product innovation and supply chain. Competencies include:Business Analytics• Competitive Intelligence• Mapping Analytics• Marketing Mix Models• Market Research• Predictive Analytics• Statistical Analysis Category/Product Management• Concept Development• Market Planning• Market Segmentation• New Product Development• Pricing Optimization• Project ManagementBusiness Strategy• Acquisitions• New Market Expansion• Portfolio Analysis• Pricing Strategy• Segmentation Strategy• Strategic SourcingComputer Skills• Databases: Access, Oracle, DB2, Sybase• Mapping: ArcGIS, ESRI, Google Maps, MapInfo• Statistical/Analytics/Programming: SAS, SPSS, JMP, RapidMiner, R, MATLAB, Python, Java, SQL, VBA• ERP: SAP APO, MM, DP, SD, BusinessObjects, CRM• BI/Visualization: Cognos, Power BI, Hyperion, Lumira, Teradata, Tableau, QlikView, WEBI• Sales/Marketing/Digital: Google Analytics, IHS Markit, RL Polk, Experian, GfK MRI, SAP CX, Mosaic, PRIZM, Marketo

Experience

1. Manager, Marketing Research & Analytics

   FirstEnergy

   Jan 2018 — Present · Cleveland/Akron, OH, US

   Led demand generation strategy to drive consumer product sales and services in an omni-channel implementation for the FirstEnergy Home and FirstEnergy Products businesses. Responsible for marketing funnel optimization and execution of growth tactics, leveraging marketing research and analytics across the full customer life cycle.

Education

• The University of Akron

  MBA, Management

• University of Wisconsin-Madison

  Executive Education, A.C. Nielsen Center for Marketing Research

• Weatherhead School of Management at Case Western Reserve University

  Executive Education

• University of Pittsburgh Swanson School of Engineering

  Bachelor of Science - BS, Electrical Engineering

Skills

• Google Analytics
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Value Stream Mapping
• Process Improvement
• Data Visualization
• Category Management
• Business Analytics
• Product Marketing
• Product Innovation
• Sas
• Supply Chain
• Cognos
• Benchmarking
• Business Development
• Digital Marketing
• Business Intelligence
• Competitive Analysis
• Marketing Mix Modeling
• Sales Operations
• Pricing Strategy
• Project Management
• Sap
• Product Management
• Tableau
• Customer Insight
• Sharepoint
• Customer Marketing
• Strategic Visionary
• Product Development
• Predictive Analytics
• Supply Chain Management
• Strategic Sourcing
• Statistical Data Analysis
• Contractor Management
• Concept Development
• Pricing Optimization
• Six Sigma
• Business Continuity