Fred Schofield

General Store Manager @Royal Distributing

Whitby, ON, CA

Reset this store at every level including team structure and engagement, front and back operations, seasonal layouts and adjacencies, all while establishing renewed time to focus on customer experience and special events- Led store team through a most difficult quarter for the company in 2024, while constantly resolving client concerns following a major systems event severely impacting the business. Minimized negative reviews and post purchase surveys to the least among all stores, retaining customer loyalty- Enabled team to spend more time with each customer through focused scheduling, post-hire training to further develop selling skills through scheduled coaching and seasonal PK enhancements. Store AOV increased +12% and +16% seasonally despite outside influences- Coming year to further focus on team confidence, and new store layouts.