Frederique Dufort-Plante
Account Executive, Brand Partnerships Stratège Créativité Média Multiplateforme @Bell Media
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WORK HISTORY
Account Executive, Brand Partnerships Stratège Créativité Média Multiplateforme @Bell Media
Toronto, ON, CA
As an Account Executive in Brand Partnerships, I act as a strategic connector between brands and platforms—responding to briefs and developing creative solutions that bring campaigns to life. Developing memorable client campaigns across all Bell Media platforms and properties from entertainment to sports. Including content production, broadcast integrations, audio, out-of-home, digital, social media and live activationsManaging every stage of the partnership process, from idea generation and pitch to execution and post-campaign reporting. My day-to-day includes building strong client and agency relationships, collaborating with internal teams, ensuring seamless delivery of assets, and solving challenges. One aspect of my role is to leverage my knowledge of the Quebec market and media landscape to build impactful collaborations with Toronto-based clients and agencies.
EDUCATION
Collège Jean-de-Brébeuf
DEC
John Molson School of Business, Concordia University
Bachelor of Business Administration (B.B.A.)
ABOUT FREDERIQUE DUFORT-PLANTE
Born and raised in Montreal (en français). Now, working and living in Toronto. Pop-culture fanatic with a bilingual POV. Passionate about leveraging my knowledge of the market and media industry to create winning campaigns and collaborations.
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