Frederic Strass
Chief Executive Officer @Aluca Gmbh
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WORK HISTORY
Chief Executive Officer @Aluca Gmbh
DE
Leading transformation into a European leader in sustainable van racking & fleet management solutionsDriving international expansion & partnerships with fleet operators and leasing companiesChampioning Lean Enterprise, sustainability & digital innovationAdvocating organizational excellence, leadership transformation & AI adoption
EDUCATION
University of Bayreuth
4 Terms, Sports and Economics
University of Savoy, France
Maîtrise, Commerce & Sales
Hogeschool 's-Hertogenbosch
Bachelor's degree, International Business and Languages
Technical University Munich, Germany
Master of Business Administration - MBA, Innovation & Business Creation
ABOUT FREDERIC STRASS
As CEO of Aluca, my mission is simple: Ease your work. We empower service fleets and craftsmen across Europe with sustainable van racking and fleet management solutions. We don’t just build van racking systems – we create lean, process-driven solutions that make mobile work easier, safer, and more sustainable. Service and partnership are at the core of everything we do. With a focus on innovation and sustainability, Aluca is a trusted partner for fleet operators and leasing companies throughout Europe. As a strategic leader, I am passionate about Lean Enterprise, international growth, and building strong, motivated teams. My role goes beyond driving business results – I believe in empowering people, fostering innovation, and shaping the future of sustainable mobility. I am keen to exchange ideas with fellow CEOs and thought leaders – not only about Lean transformation, but also about how emerging technologies such as AI, digitalization, and future mobility trends will reshape organizations, leadership, and the way we work. For me, transformation is about people and processes as much as it is about technology. Let’s connect if you share a passion for sustainability, innovation, or organizational transformation – or if you want to make work easier for your service teams.
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