Frédéric Partaix

Marketing & Sales Manager @Abt Informatique Tastelweb

Montpellier, FR

ABT Informatique develops and markets Tastelweb© and Tastel© software.They are among the world leaders in sensory analysis software- Mainly directed to the Food industry, Wine, Beers & Spirits, Cosmetics and Retail Outlets- A key tool for the marketing, R&D, quality and production departments, winemakers, brewers, agronomists, buyers, food/wine critics- Entering digital onto evaluation/tasting/scoring notes and through statistical and synthetic results, allow to help making decisions on new product development, quality control and market positioning strategy- Main covered results : triangle, profiles (QDA, Pivot, Qualitative, CATA, Flash, Free),\"napping\"(Map profile), consumer & market tests, certifications AOP/DOC/DOCG, Quality control / batch selection, links with instrumental datas- In charge of sales development for Tastelweb©- Establishing a worldwide network of specialized agents (USA, Canada, Sth America, Emea)- Software development management : interface with IT department, improvements, future upgrades- Definition and monitoring a 3Y digital marketing strategy

BSB - Burgundy School of Business

Master C.I.V.S., Marketing, Viticulture, Winemaking, Tasting

Universidad Autónoma de Madrid

Business Studies ("Empresariales")

Naïas Formation

Certification "Digital marketing and Ecommerce Director", Digital marketing strategy, Digital communication and media/multimedia

ICN Business School

I.C.N. ARTEM (Nancy-Metz), Marketing / International Business