Frederick Larbi

Head, Emea Ecommerce @Xerox

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2019 — Present

Head, Emea Ecommerce @Xerox

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Set strategic direction and growth objectives for E-commerce across EMEA markets, and maintaining alignment with global goals. Accountable for Xerox EMEA E-commerce development roadmap implementation, and work in partnership with leaders across multiple functions to drive projects to achieve stringent deadlines Close collaboration with line of business leaders to set market connected growth targets, and oversee execution of effective marketing programs to achieve set targets. Continually optimising operational processes with analytics insight and new learning to remain responsive to ever evolving market trends

EDUCATION

2004 — 2006

Birkbeck, University of London

MSc

1995 — 1999

Birkbeck, University of London

BSc

2012 — 2013

CIM | The Chartered Institute of Marketing

CIM Chartered Postgraduate Diploma

SKILLS

Channel Relationship ManagementWeb AnalyticsMobile AdvertisingE-BusinessSearch AdvertisingSEOB2bDirect MarketingChannel OptimizationE-CommerceChannel StrategyLead GenerationCompetitive AnalysisMobile DesignStrategyMarketing StrategyMobile MarketingOnline AdvertisingComputer Network OperationsPortal DevelopmentChannel Partner DevelopmentIntegrated MarketingPartner ManagementWeb MarketingInformation TechnologySemContent ManagementMobile InternetSocial Media MarketingOnline MarketingPpcGoogle AnalyticsDigital StrategyMulti-Channel MarketingB2b MarketingEmail MarketingAnalyticsDigital MarketingSocial Media MeasurementBusiness-to-Business (B2b)

ABOUT FREDERICK LARBI

A revered combination of management, marketing and information technology background…

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Frederick Larbi — Head, Emea Ecommerce at Xerox in London, GB | Unifers