Frederick Dehner
Pricing & Commercial Development North America @SIXT
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WORK HISTORY
Pricing & Commercial Development North America @SIXT
Supporting SIXT\'s Pricing & Commercial Development in North America for the first half of 2026 — while keeping my Global B2B channel development responsibilities — made possible by two teams I\'m incredibly proud of: my team in Germany running the B2B pricing side with full ownership, and a US Pricing team whose drive and creativity make this a genuine pleasure.Focused on sharpening SIXT\'s B2B commercial edge across North America and becoming part of SIXT\'s continued success story and growth in the US and Canada.
EDUCATION
Reutlingen University
Master of Science - MS, Digital Business Engineering
University of Regensburg
Bachelor of Science - BS, Wirtschaftswissenschaften
ABOUT FREDERICK DEHNER
Hi, I\'m Frederick.As Senior Executive Manager Channel Development B2B, I lead the B2B Pricing Team, driving strategic initiatives across international corporate markets. My focus lies in developing customer-centric, cross-product pricing strategies that foster sustainable and profitable growth across cars & buses, van & truck solutions, and subscription models.Cars are more than just a passion—they shape my approach to business. This is reflected in one of my key projects: refining the vehicle grouping logic for all passenger vehicles across Sixt’s corporate markets. By optimizing these classifications, we create a more seamless alignment between product offers, customer needs, and market dynamics, ensuring a tailored and effective mobility solution for our customers.My experience in pricing and product strategy is reinforced by my previous roles at Sixt, where I worked as Pricing Country Manager, gaining hands-on expertise in product pricing.Before stepping into my current position, I was Business Owner in Pricing, responsible for scaling our business through automation and new technologies. In this role, I led project planning, collaborated with technical teams, and identified strategic business opportunities to drive innovation.Prior to Sixt, I specialized in Digital Business Engineering, completing my master\'s thesis at Mercedes-Benz AG on user-centric product development approaches. My experience in pricing at Daimler AG focused on Mercedes-Benz Cars, deepening my expertise in market strategy and value creation.Beyond my professional journey, I am actively involved in youth development, leading initiatives for Kolping Jugend Markt Erlbach/Wilhermsdorf. Since 2022, I have also been responsible for managing the organization’s finances as a board member.
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