Frederic Gullient

Key Account Manager Ecommerce @Hasbro

Annecy, FR

Hasbro, top toy supplier with brands such as Monopoly, Play-Doh or Nerf.Account Management of Pure-Players / Marketplaces, Omnichannel retailers, Discounters and Wholesalers.Total turnover of 4M€.Success : Increase of the sell-in of the biggest client despite our global negative trend.• Business Development: Designing and implementing strategies to maximize revenue on eCommerce platforms through a specific product range, accurate forecasts, budget management and a promotional calendar plan.• Client Relationship Management: Negotiating commercial annual agreements. Presenting the new products during toy fairs. • Performance Analysis: Tracking KPIs (sell-in, sell-out, inventory) and adjusting actions to achieve objectives.• Product Visibility Optimization: Managing Retail Media campaigns, e-Trade marketing initiatives and content to enhance product appeal.• Cross-Functional Coordination: Collaborating with internal teams (marketing, supply chain, etc.) to ensure seamless execution on specific eCommerce challenges (eg. dropshipment, preorder) • Market and Consumer Insights: Analyzing market trends and customer behavior to identify new sales opportunities.

University of Melbourne

Six-month internship in Human Nutrition department

AgroParisTech

Master of Engineering (MEng), Marketing Specialization