Frederic Serrant
Md Apac @adidas
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WORK HISTORY
Md Apac @adidas
SG
EDUCATION
ISC Paris
MBA
Harvard University
Executive Development Program member
ABOUT FREDERIC SERRANT
Seasoned CEO and General Manager with over 30 years of experience in FMCG (Mars Inc.) and Sporting Goods Industry (adidas) in large multicultural environments. My career spans multiple geographies where I lived (France, India, Chile, Brazil, APAC based in Singapore). I am experienced in managing turnaround, creating momentum and driving fast growth at scale as well as restructuring and recapitalization with proven track record. I lead a multi-billion euros business with full P&L responsibility. My core expertise revolves around - Managing full P&L responsibility in complex and multinational environment - Elaborating strategies at global and regional level - Establishing full-fledged organisations with role-sort definition between hub and countries - Driving high revenue growth in a sustainable way - Restructuring, reorganisation and recapitalization of entities, cash management - Dealing with board level stakeholders - Building high performance teams and culture - Structuring Marketplace to maximize sales across channels (BtB, Monobrand and Digital)- Relaunching brands including ranging, communication, partnership and distribution - Managing creation centers developing products for specific local consumer needs Spearheaded a large recapitalization for a bankrupt subsidiary and turned it into a profitable business in 2 years. Designed a full-fledged regional hub of 170 staff across all departments. Delivered double digit growth and significant Operating Margin improvement for a multi-billion euros business in 3 years. Passionate about building brands and businesses, I am eager to bring my expertise to companies looking for growth acceleration or turnaround operating with a selective distribution model including Retail, Omnichannel and Digital sales. I thrive in multicultural environments where I can bring very diverse profiles together to create a positive culture driving high sustainable performance in a transparent and respectful way. Geographically mobile in Europe and Middle East Contact: s••••••••@gmail.com +33•••••••82
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