Frederic Fouassier

Co-founder & CEO @Purevea

Reno, NV, US

There are over skincare brands. With so many options to choose from, it’s no wonder 3 out of 4 consumers are unsure of what to buy or who to trust when it comes to addressing their skincare concerns. Created by skincare professionals to disrupt a $180 Billion dollar industry, PUREVEA is a Personalized Direct To Consumer (DTC) digital platform. PUREVEA is designed to take consumers through a Professional Style Digital Skincare Analysis (think consultation in a professional treatment room) and recommend Professional Grade Products (think treatment category) to consumers at similar prices than Sephora mid-level lines. We are a results-oriented solution. With over 40 years of professional treatment room experience developing personalized solutions for a diverse range of skincare needs, we know how to create customized regimens to help consumers achieve real results. Fred is back in the software business! He has partnered with Susanne Schmaling and brought a lot of their relationships together to create a \"best of breed\" team: C-level Executives with a track record of success: Skincare authorities, early-stage operators, technology veterans, consumers brands & online marketing experts. Soup to nuts, our team has done it all, from supply chain, software architecture & development, social media & influencers E-commerce marketing to capital raise.In a fairly stagnant industry, Skindex Labs with its personalization approach to skincare will be playing an important role. Purevea will launch in 2023.

IEA L'Institut Européen des Affaires

(MBA) Masters in Business Administration and Management