Frederick Rao
Market Development Representative @ Sazerac Company | Professional Sales, Business Analytics
- Role
- Market Development Representative at Sazerac Company
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Frederick Rao
As a Market Development Representative at Sazerac Company, I specialize in sales, marketing, and merchandising for a diverse portfolio of over 500 SKUs in 65 on- and off-premise accounts. By leveraging consumer and category insights, I work to build brands, strengthen customer relationships, and drive sales growth. My performance earned me the MDR of the quarter award in 2024 Q2 and recognition in Sazerac\'s Sales Accelerator Program for top-performing representatives. I hold a Bachelor of Business Administration in Professional Sales & Business Analytics from Indiana University’s Kelley School of Business. I am passionate about growing strong client relationships, achieving growth targets, and delivering value through innovative sales strategies and market development initiatives.
Experience
Market Development Representative
Aug 2023 — Present · Austin, TX, US
Sales, Marketing, and Merchandising for our 500+ sku portfolio of spirits in my 65 on and off-premise accounts- Cultivated and maintained strong business relationship and drove significant volume and KPI quotas in my territory period over period- Awarded MDR of the quarter in 2024 Q2- Selected for Sazerac Co.’s Sales Accelerator Program in New Orleans for the top 5% of performing MDRs in the country, Oct. 2024- Job Role: The role builds brands by utilizing consumer and category trends to educate customers and maximize sales. The MDR is the main contact for assigned customers and will lead in-store selling and execution for off and on-premise accounts. MDR is responsible for achieving growth targets, growing market share, and space to sales targets for Sazerac brands
Education
Grand Ledge High School
High School Diploma
2015 — 2019
Indiana University - Kelley School of Business
Bachelor of Business Administration - BBA, Professional Sales & Business Analystics
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