Freddy J Pacheco
Senior Product Manager, Market Development Digital Commerce @Epson America Inc.
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WORK HISTORY
Senior Product Manager, Market Development Digital Commerce @Epson America Inc.
US
Focus on Customer Lifetime Value: I lead strategic initiatives to maximize customer lifetime value and boost conversions for our e-commerce stores across Latin America. This includes developing and implementing initiatives to enhance communication with our customers, ensuring they feel valued and informed throughout their journey with us. I\'m driven by finding data-driven solutions that enhance the customer journey and deliver measurable results.Collaborate Cross-Functionally: I partner closely with Regional Product Managers, Marketing, Sales, and Digital teams. Together, we develop and execute innovative strategies that fuel growth and expand our reach in Latin American countries.Support Targeted Product Launches: I contribute to new product launches by collaborating with our Latin American teams to support their efforts in segmenting our target personas and personalizing messaging. I work closely with them to ensure that our product launches are effectively targeted and resonate with our key customer segments.Craft Exceptional Customer Experiences: I collaborate with our powerhouse teams to provide an amazing experience for our customers in our shops. I work closely with e-commerce leads and partners throughout Latin America, focusing on optimizing the user experience and developing winning strategies that delight our customers and drive loyalty. I champion initiatives that enhance every touchpoint of the customer journey, from browsing to purchase and beyond.
EDUCATION
University of Redlands
(B.S.) Bachelor of Science, Information Technology
SKILLS
ABOUT FREDDY J PACHECO
Product Management Leader | Championing Seamless Customer Experiences & Digital InnovationI believe that at the heart of every successful digital product is a deep understanding of the person using it. My career is dedicated to transforming complex digital solutions into intuitive, value-driven experiences that build long-term customer loyalty and drive sustainable growth.As a product leader, I bridge the gap between \"what we can build\" and \"what the customer actually needs.\" Whether I am managing an e-commerce store, architecting a global product information ecosystem (PIM) or upgrading core retail infrastructure (Jesta ERP), my goal is always the same: to remove friction from the user journey.What I Bring to the Table:• Empathy-Driven Strategy: Leveraging data—not just for numbers, but to uncover the \"why\" behind user behavior.• Customer Lifecycle Excellence: Optimizing every touchpoint from discovery to post-purchase to maximize Customer Lifetime Value (CLV).• Cross-Functional Advocacy: Unifying engineering, marketing, and sales around a single vision: the customer.• Operational Agility: Streamlining back-end systems so that the front-end experience remains fast, reliable, and delightful.Impact at a Glance:• Enhanced Satisfaction: Delivered high-performance e-commerce environments that boosted user satisfaction by 35% and cut churn by 20%.• Global Scalability: Orchestrated the rollout of a Global PIM and Jesta ERP upgrade, ensuring that customers receive accurate, real-time product information across every international channel.• Value Creation: Increased ARPU by 11% by focusing on features that solve real user pain points, rather than just adding \"bells and whistles.\"• Efficiency for the User: Redesigned mobile and web interfaces that improved resource management by 45%, allowing customers to get what they need faster.Strategic Toolkit:Customer Journey Mapping, User Research, E-commerce and B2B Strategy, SAP Commerce Cloud, Jesta ERP, PIM Systems, Salesforce CRM, Data Storytelling (Tableau/Power BI).
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