Freddie Dillon

Director of New Business Development @Tracker

Columbus, OH, US

I lead new business growth initiatives across Tracker and the broader TalentTek portfolio, while remaining actively engaged in direct sales execution and revenue ownership.My role sits at the intersection of strategy and production — building scalable outbound systems while continuing to run sales cycles, close enterprise deals, and support revenue performance across the organization.Core focus areas:• Designing and operationalizing automated BDR/SDR frameworks that generate qualified pipeline through signal-driven outreach• Developing and refining the company-wide sales process roadmap across prospecting, discovery, demo strategy, and deal progression• Leading internal AI initiatives that enhance prospect research, persona-based messaging, and sales enablement• Translating market intelligence and competitive positioning into structured outbound campaigns and repeatable playbooks• Aligning revenue strategy across Tracker, LogicMelon, and Itris to create consistent go-to-market execution• Identifying strategic partnerships and expansion opportunities that drive incremental revenue growth• Supporting sales leadership with process optimization, performance analysis, and workflow automationThe objective is simple: build a modern revenue engine that blends intelligent automation with disciplined sales execution thus producing scalable, measurable growth across the portfolio.

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