Freddie Booth
Digital Marketing Lead @NEC Software Solutions
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WORK HISTORY
Digital Marketing Lead @NEC Software Solutions
Responsible for developing, implementing and monitoring digital strategies to support lead generation and brand awareness for NEC Software Solutions. This includes;\\\\n\\\\n• Developing and implementing an SEO strategy focusing on four key areas; research/analysis, optimisation, content and conversion optimisation. Using tools such as Screaming Frog, SEM Rush & Moz.\\\\n• Quarterly technical audits across the NEC site to maintain optimal performance.\\\\n• Work with marketing colleagues and stakeholders to implement and drive digital activities as part of multi-channel, integrated campaigns.\\\\n• Setting up, implementing, and reporting on Google & Microsoft Ad campaigns to build awareness and generate leads. Consistently reviewing and adapting the approach to ensure we’re maximising opportunities.\\\\n• Planning, building, executing, and reporting on bid-managed ads across LinkedIn & Twitter.\\\\n• Monthly reporting on campaign performance using tools such as GA4 and Leadfeeder and presenting to head of departments with recommendations on how to improve campaigns to drive organisational goals.\\\\n\\\\nResponsible for end-to-end marketing for policing, this includes;\\\\n• Planning and executing social media and email campaigns for customer retention and lead generation programmes.\\\\n• Working with PR and external agencies to create and publish customer stories and press releases.\\\\n• Supporting and implementing key product marketing initiatives.\\\\n• Monthly reporting on key performance indicators\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Leeds Beckett University
Master's degree, Sports Business
Leeds Beckett University
Undergraduate , Sports, Leisure and Culture
ABOUT FREDDIE BOOTH
Results-driven Digital Marketing Lead with over 7 years’ experience across B2B and B2C…
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