Freda L.

Marketing Specialist - Sales Strategy & Lead Generation @Captivate

Managed a team of 2 SaaS BDRs, overseeing onboarding, training, career development, and assignments.*75% of closed real estate business in 2022, exceeding stretch goals by 20%*Led a team responsible for sourcing- Q1 46% of closed real estate business in 2023 - Q2 Team return in AdSales from Real Estate business in 2023 - Q2 2023 Inbound + Outbound Pipelining for both US and Canada Ad Sale Teams - Q3 2023 Closed Bookings:$124K Returning Customers,$70K New Business,$8K Programmatic Inbound Ad Sales Outbound & Inbound Q3 2023: 47 Campaigns closed YTD USD $326,782 / CAD $121,314, 27 Inbound/Programmatic $20,056 +$4,219 (sourced other) With a Q3 Ad Sales pipeline of-21 Unverified Opportunities -9 US Sales Qualified Opportunities:$295,629, 0 Confident – 90%, 1 Pending – 75%, 0 Negotiation – 41%, 8 Prospect – 12%-1 CANADA Sales Qualified Opportunities,$8,214, 0 Confident – 90%, 1 Pending – 75%, 1 Negotiation – 41%, 0 Prospect 12%*Conducted strategic sales planning and nurture campaigns within top Real Estate and CRE markets *Collaborated with the Chief Revenue Officer to improve ad sales research and outreach within top finance and technology markets *Led successful CRE customer outreach to upsell new product developments * Strategic sales planning and nurture campaigns within top Real Estate and CRE markets: Bozzuto, Greystar, Lincoln Property Co, The Michael’s Organization, and more!* Consistent weekly goals met and improvements discussed while working closely with Account Executives * New vertical research and planning with Account Directors and the SVP of Real Estate and Partnerships * Aiding the Chief Revenue Officer to improve ad sales research and outreach within top finance and technology markets * Reporting to and developing department outreach alongside the Director of Marketing Operations * Improving department workflow within Pardot * Territory Management and research for new alignments * Fully remote