Fred Alexander Rodriguez
Sr. Director, Strategic Attach Strategy | Driving scalable growth through high-affinity attach motions & frictionless packaged services
- Role
- Sr Director, Strategic Attach Strategy at Connection
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Fred Alexander Rodriguez
I’m a Customer Success and lifecycle strategy leader focused on helping organizations…
Experience
Sr Director, Strategic Attach Strategy
Apr 2025 — Present · New York, NY, US
As Sr. Director of Strategic Attach Strategy within the Portfolio organization, I lead initiatives that accelerate revenue growth through scalable attach motions and frictionless service selling across Connection’s Technology Solutions & Services (TSX) business. My focus is on operationalizing high-affinity offerings—SKUs and packaged SOWs—that sellers can quote and close quickly, enabling velocity at scale.Key areas of focus:Velocity Services Leadership: Build and launch ready-to-transact offerings that align with customer demand signals and reduce sales friction—enabling faster deal execution and greater seller confidence.Portfolio Enablement: Develop product-to-service affinity maps and embed packaged services into seller workflows using SKUs and digitally generated SOWs through PandaDoc.Sales Enablement Campaigns: Create enablement campaigns that translate complex product-service pairings into clear, value-based sales motions.System & Process Optimization: Partner across IT, operations, and quoting system teams to improve attach UX and recommendation logic across e-commerce and CPQ platforms.Cross-Functional GTM Alignment: Collaborate with offering managers, delivery teams, and sales leadership to ensure offerings are field-ready and supported across the full sales cycle.Culture Building: Champion a services-led, expansion culture—helping reps evolve from quote responders to trusted advisors who lead with solutions and value.My role bridges strategic vision and tactical execution to help Connection shift from a transactional IT reseller to a services-led solutions partner.
Education
Baruch College
Bachelor of Business Administration - BBA, Entrepreneurship/Entrepreneurial Studies with a Minor in Communications
2014 — 2020
New Horizons Technical Center
MCSE+I, Computer Networks
1996 — 1997
Skills
- Governance
- Business Process Improvement
- Virtualization
- Security
- Pmp
- Management Consulting
- Process Improvement
- Service Delivery
- Business Analysis
- Aviation
- Management
- Team Building
- Program Management
- Business Intelligence
- Team Leadership
- Operations Management
- Project Management
- Strategic Planning
- Vendor Management
- Crm
- E-Commerce
- Change Management
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