Fred Urfer
- Role
- Sr Manager, Product Innovation at Hachette Book Group
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
Experience
Sr Manager, Product Innovation
Feb 2017 — Present · New York, NY, US
Identify and execute digital business growth opportunities and create strategic digital programs to support corporate strategic and content development initiatives, across multiple divisional business units.\\\\n• Explore new storytelling opportunities in emerging platforms, particularly in augmented reality (Google Lens), virtual reality, voice applications (Alexa, Google Home), short-form content adaptation (Facebook chatbots), and branching/nonlinear narratives.\\\\n• Ambassador for the US division of a global multinational corporate innovation committee; actualize proofs of concepts; and report findings to colleagues in four international markets.\\\\n• Develop existing content into new forms for new platforms and avenues.\\\\n• Collaborate with WordPress-based web team on editorial storytelling opportunities and ensure consistency across brands and authors.\\\\n• Instituted new in-book CRM strategy, resulting in a consumer acquisition windfall, detailed reading analytics, hundreds of thousands of dollars in conversion cost savings, massively increased affiliate sales, and a better understanding of our readers and their buying habits.\\\\n• Leverage Google Analytics and determine and track all KPIs against strategic goals.\\\\n• Led virtual event strategy and support virtual author tours on Zoom, Crowdcast, Teams, Webex, and Google Meet. Determine cross department opportunities, define and executive produce event structure, and create operational roadmaps/one sheets/best practice documentation for business units.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.