Fred Pessaro
Content Strategy / Curation / Consultant
- Role
- VP, Content at Creem
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Fred Pessaro
At CREEM Entertainment, my focus lies in setting strategic direction for our content…
Experience
VP, Content
Nov 2021 — Present · New York, NY, US
Pioneered the initial content strategy, brand identity using creative, historical data, marketing intel- Managed editorial budget of $150k+, staffing of $450k+ including a legion of creatives, freelancers - Curated music and editorial based on market research, trends, forecasting, SEO, Google analytics- Developed KPIs for editorial, social copy, video scripts and marketing initiatives based on goals - Identified partners and managed relationships, negotiating $200k+ in sales, sponsorships- Shaped experiential including curation, staffing, KPIs, partners for SXSW 2023/2024, events in NYC, LA - Produced CMS guide, brand guide, decks and reporting for C-suite, investors, and strategic partners
Education
Georgia Institute of Technology
Bachelor of Science - BS, Industrial Engineering
Skills
- Marketing
- Copy Editing
- Video Production
- Research
- Editing
- Video
- Music
- Radio
- Customer Service
- Social Media
- Freelance Writing
- Writing
- Blogging
- Creative Writing
- Photoshop
- Editorial
- Entertainment
- Photography
- Digital Media
- Social Networking
- Microsoft Word
- Copywriting
- Journalism
- Social Media Marketing
- Powerpoint
- New Media
- Public Relations
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