Fred Horlock
Design Director @Neptune
Signup · Get unlimited contacts
WORK HISTORY
Design Director @Neptune
Lead all in-house product design and development, embedding modern British design principles and combining traditional craftsmanship with contemporary manufacturing- Oversee the growth of the store network from 3 to 32 locations, managing construction, design, and the in-store experience across the UK- Shape brand storytelling through integrated campaigns across print, social, and experiential marketing- Deliver immersive customer experiences through retail touchpoints, exhibitions, and events, including a 5 star RHS Chelsea Flower Show trade garden (2024, 2025)- Contribute at Executive Leadership level to business strategy, aligning creative vision with commercial growth.
EDUCATION
Loughborough University
BA, Industrial Design & Technology
SKILLS
ABOUT FRED HORLOCK
I am a Creative Director with over a decade of experience shaping product and brand for one of the UK’s leading lifestyle companies. My role spans the full journey of an idea — from concept and design development through to how it lives within our stores, campaigns, and customer experiences.I am passionate about creating products with integrity and relevance, ensuring they not only reflect the brand’s DNA but also resonate with how people live today. This extends into building compelling narratives around each collection — bringing furniture, textiles, and accessories to life through photography, print, and storytelling.In-store, I believe in the power of space to inspire. From the construction and development of our retail network, expanding it from 3 to 32 stores across the UK and Europe, to creative projects that connect design with emotion, including our RHS Chelsea Flower Show trade garden, awarded 5 stars for creativity and execution. These projects reflect a commitment to craft, detail, and the immersive experiences that build strong brand connections.As part of the Executive Leadership Team, I contribute to the wider strategic direction of the business, balancing creative vision with commercial priorities. My focus is always on ensuring consistency of brand and product experience across every customer touchpoint, building long-term brand equity and growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.