Fred Griffin
Creative & Brand Manager @YMCA of Memphis & the Mid-South
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WORK HISTORY
Creative & Brand Manager @YMCA of Memphis & the Mid-South
Memphis, TN, US
EDUCATION
Lake Cormorant High School
High School Diploma, Basic Skills and Developmental/Remedial Education
Mississippi State University
Bachelor’s Degree, Sports Studies Communications, Emphasis in Marketing and Public Relations
SKILLS
ABOUT FRED GRIFFIN
With over six years of work experience in the sports industry, I am a passionate and creative marketing professional who loves to create engaging and memorable experiences for fans, consumers, and creatives alike. I have a strong background in sports marketing, social media marketing, and event management, and I have worked with some of the most iconic brands and teams in the world, such as Nike, Adidas, Red Bull, ESPN, and the Memphis Grizzlies. I am driven by the mission of inspiring and empowering people through sports, and I bring diverse perspectives and experiences to the team as a founder, a radio personality, and an entrepreneur. As a marketing intern at the Memphis Grizzlies, I assisted in the development and promotion of live Grizzlies and Hustle events, as well as the coordination of in-arena game elements, inner city activations, and annual team events. I also supported the regional marketing and promotions team with summer grassroots event planning and execution, media day ideation and execution, and uniform concept creation for the Memphis Hustle. I contributed to the ideation and execution of game themed nights, social media efforts, and marketing packages for on-air promotions. I also orchestrated and oversaw marketing activations and execution of special events in regards to entertainment. Through this experience, I utilized and enhanced my skills in marketing, social media, and event management, as well as my knowledge of the sports industry and entertainment business.
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