Fred Gaudios
Vice President, Burke, Inc. | B2B and B2C Research and Strategy Leader | Financial Services and Insurance Specialist | Quantitative and Qualitative Marketing Research
- Role
- Vice President Client Services at Burke, Inc
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Fred Gaudios
Experienced account executive / senior lead market researcher with a focus on building and developing successful long-term client relationships. While at one point I specialized in insurance and financial services research, and these remain passion areas, I’ve now diversified my business practice into other industries such as travel/hospitality, gaming, and tech. I don’t see myself as someone who sells research projects; I remain deeply involved with and invested in my clients’ success at a strategic level throughout the PLC. My team and I specialize in many different research methods, qualitative and quantitative, including but not limited to CX, brand tracking, segmentation, discrete choice and conjoint, concept and ad testing, journey mapping, employee engagement, and attitude and usage explorations. Regardless of the topic, we specialize in challenging and strategic projects. We make tough projects happen successfully!If you’re a client side researcher, let’s talk about your research needs. You can reach me on LinkedIn or by emailing me at FGaudios at Burke dot com.
Experience
Vice President Client Services
Apr 2022 — Present
Education
Boston College
Master’s Degree, Social Psychology
2007 — 2009
Rutgers University
Bachelor’s Degree, Biology, Psychology
2002 — 2006
Skills
- Focus Groups
- Questionnaire Design
- Spss
- Quantitative Research
- Marketing Research
- Market Research
- Online Research
- Qualitative Research
- Customer Insight
- Research
- Program Development
- Project Management
- Strategic Planning
- Data Analysis
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