Fred Ebenau

Manager Data Science @Altria

US

Manage team of data scientists in creating propensity models and forecasting consumer behavior• Developed Markov Chain model to predict consumer movement across product selection• Developed suite of propensity models to support audience selection to maximize direct marketing budget• Launched a program to deliver consumer value based on their purchase likelihood via retail chain apps• Led the creation of a series of models to forecast budgets around Rewards and direct marketing programs

Rutgers University

Bachelor of Science (BS), Statistics

Rutgers University

Bachelor of Science - BS, Statistics

Villanova University

Master of Science - MS, Analytics