Fred Criniti

Principal @Boathouse

Waltham, MA, US

Senior leader responsible for managing 25% of agency’s overall revenue generated by some of the company’s largest accounts: University Hospitals, Lahey Health, Lincoln Financial Group, Natixis Global Asset Management, Goodyear Automotive Services, Belmont Savings Bank and Merrill Lynch• Implemented a $4 million brand and digital acquisition initiative for University Hospitals designed to drive patient acquisition across 13 service lines• Created brand messaging, creative assets and innovative engagement activities to help Merrill Lynch’s Financial Advisors position the firm as one of the world’s leading wealth management organizations and strategically integrate with parent company, Bank of America• Develop promotional activity to introduce Goodyear Automotive Services’ new positioning and drive revenue and increase car count in the company’s 600 corporate-owned service centers• Created thought-leadership content which was digitally distributed to position Natixis Global as a leading international asset management firm among wholesalers• Led all branding and retail marketing efforts that have helped Belmont Saving Bank grow from $550 million to over $3 billion in assets under management; recognized as one the fastest growing community banks in New England• Actively involved in mentoring the organization’s junior account executives in the areas of relationshipdevelopment, strategic planning and overall business acumen