Fred Carter

About Fred Carter

With more than 25 years of experience in direct and indirect sales, I have built a career around strategic partnerships, alliance management, and ecosystem growth across enterprise technology. I have worked with industry leaders including Salesforce, Siebel, Oracle, and HP, and have developed global and regional partner networks that strengthen distribution, expand market reach, and drive measurable business results.My experience spans financial services, healthcare and life sciences, manufacturing, public sector, and technology, giving me a broad perspective on how to align partner strategy with industry-specific business needs. I bring a collaborative, disciplined approach to building trusted relationships, developing joint go-to-market motions, and enabling teams to deliver meaningful outcomes for customers and partners alike.I am most effective in roles where I can connect strategy to execution, align executive stakeholders, and turn partner relationships into pipeline, revenue, and long-term growth. My goal is to help organizations and their partners win more business through stronger collaboration, clearer positioning, and more effective go-to-market execution.

Experience

1. Director, Americas Salesforce Alliance

   Sitecore

   Jul 2025 — Present

   Driving the Salesforce alliance across the Americas

Education

• Stanford University

  BA, Quantitative Economics

  1988 — 1992