Frazier Olsen
Demand Generation Wizard
- Role
- Performance Marketing Manager at Marq
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Frazier Olsen
I\'m a \"Marketing Wizard\" in the sense that I have a hat packed full of B2B and B2C marketing strategies. I thrive on finding streamlined solutions and optimizing processes for maximum effectiveness and minimal wasted time.In my marketing work, this translates to implementing strategic automations, enhancing open rate percentages, boosting click-through rates, and perfecting personalized messaging to create impactful and efficient marketing campaigns.
Experience
Performance Marketing Manager
Jul 2025 — Present · Draper, UT, US
HubSpot Marketing Hub admin on the marketing side: build reusable workflows for lifecycle stages, attribution (GA4/GTM/CAPI), meeting routing, and UTM governance so campaigns scale cleanly and handoffs to BDRs are fast—in partnership with Sales Ops. I also run paid search/social (Google, LinkedIn, Meta), craft emails & landing pages, and steadily integrate AI to speed QA, enrichment, and documentation. Recently led the marketing-side Salesloft rollout (HubSpot integration, handoff conventions, templates, training)- Own HubSpot marketing ops: design modular workflows for lifecycle management, attribution alignment, meeting routing, consent & UTM standards- Partner with Sales Ops on routing & CRM sync; co-define marketing→BDR handoff rules and QA data flow- Paid acquisition: build and optimize Google Ads, LinkedIn Campaign Manager, and Meta Ads; connect campaigns to downstream ops for reliable measurement- Email & landing pages: produce and QA nurture/drip emails and LPs; standardize tokens/modules/naming for scale- BDR enablement (marketing-side): implemented Salesloft with HubSpot integration, campaign-aligned cadences/templates, documentation, and rep/manager training- AI-assisted ops: apply AI for workflow QA, enrichment/triage and creative iteration.
Education
Utah Valley University
Bachelor's degree, Digital Marketing
2011 — 2020
Skills
- Flexible Schedule
- Expert Determination
- Problem Solving
- Customer Service
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