Frazer Ansell

WORK HISTORY

EDUCATION

ABOUT FRAZER ANSELL

With more than 30 years in newspapers with Newsquest and its predecessor Westminster Press, my love has always been tight, well-written prose, sharp headlines, imaginative graphics and smartly designed content, both in print and online. During my time with Newsquest, principally with the Watford Observer and St Albans Review, I had a diverse role as Editorial Manager. Apart from the day-to-day planning and co-ordination of news coverage, “extra-curricular” highlights included: Helping organise the Watford and NW London Business Awards sponsored by companies such as Coutts, RBS, SA Law & Alliotts. Establishing a reading scheme for Key Stage 3-6 which was supported by dozens of schools and during which more than children took part. Sitting on the Strategic Local Area Partnership with Herts police, Watford FC, Watford Council, Hertfordshire County Council, West Herts NHS Trust and the CVS. Co-ordinating applications to Newsquest’s charity fund. I helped win grants in excess of £100K for charities as diverse as gardening projects for those with learning needs, local scout groups, Watford Mencap, Peace Hospice Care and Signpost youth counselling. Organising a classic concert at the Purcell Music School for Peace Hospice Care. This involved production of a glossy programme and a CD of the concert. Setting up a training programme for aspiring young journalists whom I tutored before the production of their own school newspapers published in the Watford Observer. At one stage 13 schools were taking part. My key responsibilities at Maze Media included: Extensive content creation - blogs, social posts, advertorials, news releases - for a diverse selection of key clients including insurance companies, a restaurant chain, health and fitness companies, a beauty chain, luxury home developer, charities and not for profit organisations. Proofing and editing of all written output by taff for key clients and company websites. Writing insurance policy web landing pages for key clients. Optimising website content to improve search returns. Conceiving and pitching new content ideas for key clients. Acting as brand champion, having created extensive content style guides for key clients with diverse needs and contrasting tones of voice.