Fiona Frawley
Senior Director, Marketing at Red Bull Records
- Role
- Senior Director, Marketing at Red Bull Records
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Fiona Frawley
Music and Entertainment Strategy, Marketing, Management, and Creative with Law Degree (Hons)
Experience
Senior Director, Marketing
Jul 2019 — Present · Los Angeles, CA, US
Senior marketing leader leading global, digital-first integrated campaigns for Red Bull Records’ priority artist roster, owning campaign strategy, budgets, and performance frameworks while partnering closely with regional & global teams.* Led end-to-end global campaigns across digital, social, paid media, PR, radio, influencer/creator marketing, experiential, live, and out-of-home channels* Served as a primary marketing partner to artists, creators, and management teams, supporting campaign execution, content development, and participation in key brand moments and activations* Acted as a senior creative stakeholder, contributing input across narrative development, content strategy, and campaign execution* Owned multimillion-dollar marketing budgets, overseeing forecasting, allocation, pacing, and ROI optimization* Directed tour and on-sale marketing strategies in partnership with global teams, aligning campaigns with demand signals, fan insights, and live performance moments* Drove global digital and CRM strategy across paid media, social, creator programs, email, video, and audience targeting* Defined KPIs and reporting frameworks to track performance, audience growth, and spend efficiency* Built alignment across international and cross-functional teams by streamlining workflows, reporting, and communication, improving speed to marketSelected Campaign Highlights*Blxst — Global breakout through pandemic-era digital innovation; 4B+ streams; multiple RIAA/BPI certifications; 2× Grammy nominations; XXL Freshman; Billboard Rookie of the Year; sold-out global tours; Clio Music Award*Beartooth — 2× Top 30 Billboard 200 albums; multiple #1 Rock/Alternative debuts; over 1B streams*House of Protection — Narrative-led global launch driving 250K+ follower growth in 12 months, 25M+ streams, and a US-charting EP, supported by early D2F fan activationAwards2× Clio Music Awards — Blxst x Apple Maps (Music Marketing); Albert Hammond Jr.(Album Packaging)
Education
UCL
LLB Bachelor Of Laws (Hons), Media Law, Intellectual Property, Jurisprudence
1990 — 1993
Half Way Production Company
Film Production, 16mm
Island School,Hong Kong
A-Levels, Chemistry, Geography, French, Art
Skills
- Recording
- Digital Distribution
- Concerts
- Film Production
- Social Media
- Business Affairs
- Music Production
- Creative Direction
- Production Managment
- Media
- Music Industry
- Live Events
- Music Publishing
- Music Supervision
- Project Planning
- Film
- Event Management
- Digital Strategy
- Post Production
- Entertainment Industry
- Social Networking
- Music Consulting
- Video
- A&R
- Music
- Entertainment
- Festivals
- Theatrical Marketing
- Radio
- Strategic Planning
- Broadcast
- Creative Strategy
- Talent Booking
- Record Labels
- New Media
- Marketing
- Music Management
- Commercials
- International Marketing
- Online Marketing
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