Fraser Martin

WORK HISTORY

EDUCATION

ABOUT FRASER MARTIN

I\'m a Senior Associate at PwC Canada focused on Business Model Reinvention and Customer Experience. Over the last 4 years I\'ve worked engagements across a wide range of industries, helping leaders turn complex problems into clear, executable strategies, operating models, and digital experiences. Recent work includes:> Supporting a U.S client in integrating an emerging care product into the healthcare system contributing to value-based care models> Developing a technology strategy for a major Canadian utility> Designing and validating a new digital experience for a Canadian telecomBeyond working at PwC, I\'m going deep on health, longevity, and human performance, understanding how wearables, biomarkers, training, nutrition, and behaviour change can actually move the needle on lifespan and healthspan. I\'m not a clinician, but I\'m passionate about translating complex science into clear, usable ideas for real people. I\'m using this space to share what I\'m learning about how science and business can better support those who want to live longer, higher-performing lives. If you\'re in wearables, digital health, longevity, or just obsessed with this space, I\'d love to connect, swap ideas, and talk about where this field is going.