Fraol Kefeni

About Fraol Kefeni

PROFESSIONAL SUMMARY:I am a results-driven Retail Media Specialist with a strong background in managing large-scale PPC campaigns across multiple retail media networks, including Amazon, Walmart, Target, and Instacart. With over 5 years of experience in digital marketing, I have successfully managed over in monthly ad spend, helping brands achieve their business goals by driving sales, increasing visibility, and optimizing performance.My expertise lies in creating and executing retail media strategies, including keyword research, campaign setup, performance analysis, and budget optimization. I have a proven track record of building and maintaining strong relationships with key stakeholders—from media agencies to retailer partners—ensuring the seamless execution of high-impact campaigns.Having earned my Master of Professional Studies from Penn State, and with a Bachelor’s degree in Petroleum Engineering from West Virginia University, I have a solid foundation in both technical and managerial aspects, which I apply to drive business performance and streamline processes.Currently, I serve as an Retail Media Specialist at Acosta, where I manage end-to-end sponsored ad campaigns for top-tier clients and continually adapt strategies to meet dynamic market demands.I am passionate about data-driven decision-making, process improvement, and leveraging technology to create impactful advertising solutions. My goal is to continue growing in the digital marketing space and contribute to innovative, results-oriented campaigns.Previously, as a Frac Field Engineer at NexTier Oilfield Solutions, I performed on-site quality control and provided oversight of Fluid Technicians. I effectively communicated with various departments, programmed stimulation treatments, and learned the company\'s FRAC equipment and Standard Operating Procedures. Complying with all safety rules and policies, I consulted with customers and the sales team to make recommendations based on job criteria and previous performance. Additionally, I coordinated the efficient use of resources, equipment, and job execution at the wellsite while developing post-job reports.CERTIFICATIONS:Google Ads Certified, Amazon Sponsored Ads Certified, Certified IBM Solutions Expert - IBM Cognos 11.1.6, Data Analysis for Python, Data Science for Python.

Experience

1. Manager of Retail Media

   DEPT®

   Mar 2026 — Present

Education

• West Virginia University

  Bachelor of Science - BS, Petroleum Engineering

  2012 — 2017

• Penn State University

  Master's degree, Masters of Professional Studies in Management and Organizational Leadership

  2017 — 2018