Franziska Steinheuer
Head of Brand & Content B2b @Doctolib
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WORK HISTORY
Head of Brand & Content B2b @Doctolib
Berlin, DE
Lead cross-functional brand and content teams and develop strategies to raise Doctolib’s awareness among healthcare professionals and their teams- Develop demand-gen focused content across digital/print formats (website, social, campaigns, collateral)- Create and execute multi-channel brand campaigns - Execute brand positioning initiatives, distinct brand positioning & compelling brand narratives - Monitor brand performance with qualitative and quantitative brand tracking methods
EDUCATION
Privates Gymnasium der Ursulinen Calvarienberg
Allgemeine Hochschulreife
DHBW Center for Advanced Studies
Master of Arts - MA, Marketing
Baden-Wuerttemberg Cooperative State University (DHBW)
Bachelor of Arts - BA, BWL-Food Management
Lehigh Valley Charter High School for th
Junior, High School Year
One Yoga Thailand
Yoga Alliance Certified Vinyasa & Hatha Yoga Teacher
ABOUT FRANZISKA STEINHEUER
Strategic brand and content leader driving organic B2B growth at Doctolib Germany through innovative brand positioning, integrated content strategy, and purpose-driven storytelling. Proven track record in international brand management, with strategic oversight of branding and communication in CEE and DACH markets. Experienced in leading XFN and aligning brand messaging across regions and business units. Academic excellence meets industry impact — as a dual-study postgraduate and lecturer in strategic marketing, I specialize in connecting theory with business outcomes. My focus: transforming complex ideas into powerful brand narratives that engage, inspire, and convert. I’m passionate about building brands & create content that drive business performance and leave a lasting impact across industries & markets. Skilled in brand architecture, multichannel content development, and strategic communication that scales.
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