Franziska Becker
Manager Brand & Customer Experience Business and Cx Strategy Digital Transformation @frog
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WORK HISTORY
Manager Brand & Customer Experience Business and Cx Strategy Digital Transformation @frog
Cologne, DE
Leading cross-functional teams to create outstanding user experience strategies along the entire customer journey to help companies along their (digital) transformation to improve user excellence and grow their business and brand in the German market and globally.Worked with: Siemens Energy, Land Schleswig Holstein, IT.NRW, Covestro, VW,
EDUCATION
IE School of Science and Technology
M.A., Visual and Digital Media (Dual Degree)
Provadis School of International Management and Technology
Bachelor of Arts (B.A.), Business Administration
IE Business School
M.A., Master in Management (Dual Degree)
SKILLS
ABOUT FRANZISKA BECKER
By building the bridge between brands and their customers, I help organizations create better, more meaningful products, services, and experiences. Through strategy and creativity, I strive for transforming insight into actions that drive positive change, for both businesses and people. What I’m passionate about: exploring; user experience; business & product strategy; working in teams that are led by curiosity, empathy, and optimism; CX design; workshop moderation and facilitation; customer co-creation; customer insightBeyond work, I’m inspired by practicing and teaching yoga, exploring nature, and gaining new cultural perspectives.
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