Franzi Scharpel
Employer Branding Manager @Uniper
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WORK HISTORY
Employer Branding Manager @Uniper
In this role I develop strategies and measures to position Uniper as an attractive employer. To do so, I work closely with HR, Marketing, Communications and the business to create a positive employer brand that attracts and retains talented employees. My tasks include developing communication campaigns, managing social media presences, organizing events, and implementing university marketing initiatives and many more. The goal is to convey Uniper\'s identity and values externally, and to build a strong authentic employer brand.
EDUCATION
Marc O'Polo International GmbH
Handelsfachwirtin
FOM University of Applied Sciences for Economics and Management
Bachelor of Science - B.Sc., Betriebswirtschaft und Wirtschaftspsychologie
ABOUT FRANZI SCHARPEL
I am a, responsible for shaping and promoting an organization\'s employer brand and strategizing talent acquisition efforts on a worldwide scale. My role involves crafting engaging content, designing recruitment strategies, enhancing the candidate experience, managing global outreach, and analyzing data for optimization.I find immense joy in this role due to its perfect blend of. It allows me to who contribute to its growth. Witnessing successful hires and a positive employer reputation as a result of my efforts is incredibly fulfilling. The dynamic nature of the field keeps me engaged and adaptable to industry trends and evolving candidate preferences. This role aligns with my passion for people, communication, and business success, providing me with a fulfilling and enjoyable avenue for personal and professional growth.
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