Franz Pfeiffer

About Franz Pfeiffer

Global media and partnerships leader with 10+ years of experience driving digital transformation, change management, and revenue-generating partnerships across major advertising partners. Proven track record of managing nine-figure paid media ecosystems, negotiating enterprise-level contracts, and building scalable infrastructure across 30+ countries. Passionate about data-driven decision-making and leading high-impact cross-functional teams in the constantly evolving digital ecosystem.Key areas of expertise: Global Media Partnerships; Digital Transformation; Change Management; Strategic Partnerships; Enterprise Negotiations; Cross-Functional Leadership; Stakeholder Management; Process Standardization; Analytics & Performance Measurement; Digital & Paid Social Platform Strategy; Vendor Management; Social Media Advertising; Data Infrastructure; Business Development; Digital Advertising; Marketing Strategy; Strategic Planning; Budget Management; Ad Operations; Global Analytics; Marketing AI Automations

Experience

1. Sr Global Media Partnerships & Strategy Lead

   Prime Video & Amazon MGM Studios

   Mar 2023 — Present · Los Angeles, CA, US

   Lead global media partnerships, advertising infrastructure, and digital transformation for Prime Video’s global paid media ecosystem across 30+ countries. Drive enterprise partnerships, change management, and process standardization across major platforms and partners:• Global Media Partnerships Leadership: Own Prime Video’s global Joint Business Partnership (JBP) program, negotiating 10+ strategic advertising partnerships and delivering seven- to nine-figure financial, strategic, and product value to Amazon. Built program infrastructure (investment tracking, benefit utilization, reporting systems) to provide leadership visibility. Led cross-functional alignment across 100+ stakeholders (vendors, agencies, legal, finance, procurement, and regional leaders) and represented Prime Video in enterprise negotiations.• Agency Transition & Ad Infrastructure Redesign: Directed global agency transition from IPG to OMG, WPP, and Dentsu while designing a unified ad account tracking system across lines of business. Enabled data integration across 60+ stakeholders, improving operational efficiency, security, and data accuracy.• Global Advertising Transformation: Led migration from agency-managed to Amazon-owned ad accounts across 30+ countries and 15+ currencies, redefining enterprise ad infrastructure. Partnered with finance, tax, billing, and external platforms to establish scalable global standards adopted across the industry.• Amazon–Google Partnership: Orchestrated cross-functional negotiations to unlock and distribute seven-figure YouTube credits for Prime Video. Partnered with Google, XCM, BD, and Finance; led global allocation strategy across 30+ markets to maximize measurable impact.• Sprinklr Partnership & Contract Leadership: Managed global Sprinklr partnership and annual negotiations for 4+ years, supporting 500+ users across 30+ countries. Led executive business reviews and served as Prime Video’s cross-LOB representative.

Education

• EINA Centre Universitari de Disseny i Art de Barcelona

  Interactive Design, Exchange Semester

• Universidad Iberoamericana, Ciudad de México

  B.A., Interactive Design

Skills

• Mobile Devices
• Team Leadership
• Digital Photography
• Creative Strategy
• Microsoft Excel
• Leadership
• Management
• Web Design
• Microsoft Office
• Sales
• Google Analytics
• Photoshop
• Advertising
• Social Networking
• Social Media Marketing
• Web Analytics
• Branding
• Sales Operations
• Customer Service
• Negotiation
• Strategy
• E-Commerce
• Direct Response
• Marketing
• Business Development
• Digital Marketing
• Digital Media
• Product Management
• Online Marketing
• Strategic Planning
• Analytics
• Public Relations
• Marketing Strategy
• Business Strategy
• Content Marketing
• Project Management
• Digital Strategy
• Graphic Design
• Online Advertising
• Facebook Marketing