Frank Wang

Experience

1. Senior Technical Product Marketing Manager (Pmm-t)

   Amazon Web Services (AWS)

   Mar 2022 — Present · CA, US

   Defined and launched AWS Transform, an agentic AI platform for enterprise migration and modernization (Windows, mainframe, VMware, and custom code), establishing positioning around technical debt reduction and AI-ready architectures• Own end-to-end go-to-market strategy for a 01 product area, including market definition, ICP segmentation, and global launch execution• Lead across infrastructure migration, application modernization, and mainframe, aligning them into a cohesive platform and portfolio narrative• Partner closely with Product and Engineering to shape roadmap and translate complex capabilities (code transformation, dependency analysis, agentic workflows) into clear enterprise value• Build and evolve messaging architecture and positioning framework, differentiating AWS Transform in a competitive AI and enterprise landscape• Conduct customer research to define ideal customer profiles (ICP) and personas, ensuring messaging resonates across CCoE leaders, platform engineering teams, and developers• Define and drive analyst relations strategy, partnering with firms such as Gartner and Forrester to shape category narrative and influence enterprise buying decisions• Collaborate with PR and Communications teams to elevate product storytelling across media, press, and executive narratives• Drive enterprise adoption strategy by defining key use cases, buyer journeys, and workload-based entry points• Own sales enablement and field readiness, delivering narratives, demos, and assets used by global sales teams and partners• Lead major launch moments and customer storytelling (e.g, re:Invent), translating technical capabilities into measurable business outcomes• Scale multi-channel GTM execution across web, campaigns, events, and partner ecosystem• Act as a cross-functional leader, aligning Product, Sales, Marketing, and Partners in a fast-moving, ambiguous space

Education

• Southeast University

  Bachelor of Engineering (B.Eng.), Software Engineering

  2006 — 2010

• University of Toronto - Rotman School of Management

  Master of Business Administration (M.B.A.)

  2015 — 2017

Skills

• Online Publishing
• Proofreading
• Publications
• Social Media Marketing
• Data Analysis
• Consumer Insight
• Publishing
• Academic Publishing
• Ebooks
• Market Research
• Lead Generation
• Content Management
• SEO
• Journals
• Marketing Communications
• Direct Mail Campaigns
• Sas Programming
• Digital Marketing
• Marketing Strategy
• Content Development
• Email Marketing