Frank Varona

About Frank Varona

Marketing and Customer Experience Leader with 15+ years of experience in B2B, B2C, Telecommunications, and Tech industries working with enterprise companies (such as Verizon and Frontier Communications). Proven track record of optimizing multi-channel initiatives for 3M+ customers to improve product adoption (+11%), retention, and churn (150+ bps). Experienced in developing data driven customer experience strategies to increase loyalty and grow ROI 20%. Demonstrated leadership ability includes leading teams (including people managers and individual contributors), providing targeted coaching and professional growth opportunities. Skilled in leading cross-functional teams and implementing personalized, automated marketing programs that optimize the customer journey. Career Highlights: Reduced churn 50% across a customer base of 3M+, contributing to $250M+ in MRR. Contributed $3.1B+ ARR with 6% YoY revenue growth by spearheading customer journey optimizations. Scaled campaign engagement 30% by implementing A/B testing and customer segmentation initiatives. Increased customer lifetime value 21% and reduced churn 34% via personalized digital marketing programs. Delivered $50M in annual EBITDA through effective team leadership and operational efficiency improvements. Helped 3 individuals secure leadership promotions through direct training and mentorship.More about me:• My mantra is that data drives decisions, but you must test and validate.• I listen to the customer, though sometimes you need to uncover what the customer doesn\'t know they want.• I excel at translating and \"executizing\" language (I speak tech & exec).• Ambiguous and high-pressure situations energize me; I like to create order out of chaos.Let’s connect! I\'m always happy to chat and I\'d love to learn more about you-and how I can help.

Experience

1. Senior Director, Retention & Lifecycle Management

   Sparklight

   Apr 2025 — Present

Education

• Florida State University

  Bachelor's degree, Advertising, summa cum laude

Skills

• Advertising
• Leadership
• Product Marketing
• Social Media Marketing
• Lead Generation
• Integrated Marketing
• Crm
• Account Management
• Management
• Strategy
• Marketing
• Product Management
• Digital Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Management
• Email Marketing
• Online Marketing
• Competitive Analysis
• Direct Marketing
• Strategic Partnerships
• Online Advertising
• Program Management
• Marketing Communications
• Market Research
• Microsoft Office
• Telecommunications