Frank Sjoberg

Research Manager @Globaldata Consumer

Manchester, GB

Although I lead research efforts across all FMCG categories in 50 countries, I specialize my own research and analysis on the alcoholic drinks category, specifically the global beer category.Oversee and manage all research operations globally for Product Launch Analytics as it relates to product innovation within the fast-moving consumer goods (FMCG) industry, across the categories Food, Drink, Personal Care, Household, Pet Care, and Tobacco. Create and develop annual primary and secondary research plans, coverage plans, and category plans for 50 individual countries, while also creating and improving methodologies, research policies. and research approaches. Responsible for quality control management and publishing of analytical reports and content. Oversee project management for both syndicated and client projects in both developed and developing countries. Overall budget responsibility for all research teams and networks globally. Responsible for global recruitment and the development and performance of multiple research teams across continents, includes setting the standard for industry, category, and market knowledge, and changing consumer behavior and trends.