Frank Schuran

Director Cx & Marketing Operations @Volvo Cars

Cologne, DE

Member of the German management team (MT/ Mitglied der Geschäftsleitung). CX: Defining, developing and managing the German CX organisation. Including the consumer experience, consumer journey, strategy and our demanding KPIs. All together with relevant local and central stakeholders. Supporting the company\'s consumer-centricity transformation by always being the voice of the Volvo customer. Managing the work of CX managers, analysts and CX specialists. Marketing Operations: Defining, developing, and managing local German marketing activities with relevant local and central stakeholders. In a close liaison with with the central marketing team. Strong collaboration with our media agencies, marketing influencers and of course, our German Volvo retail partners, the German Volvo dealer association VDVV, saleswomen/ salesmen and other relevant business-partners. Includes also Experiential, CRM, Performance and Channel Marketing responsibility within the German MT.