Frank Ramirez

About Frank Ramirez

Product design leader with 20+ years transforming complex systems into intuitive, high-impact user experiences.I started Launch Design in 2004 after helping build Walmart.com from relative obscurity to a top-10 website as their first in-house Information Architect. Since then, I\'ve led cross-functional design teams across enterprise platforms and early-stage startups — shipping products at scale for LinkedIn, PayPal, and Walmart.com, and guiding startup teams to 6 acquisitions and 2 IPOs.My work sits at the intersection of design systems, user research, and product strategy. Across every engagement, I build the foundational layer — component libraries, design tokens, interaction patterns — that lets teams ship with consistency and speed. I pair that with rigorous user research: moderated usability studies, stakeholder interviews, and heuristic evaluations that keep decisions grounded in real behavior.Currently, I\'m designing with and for AI — transitioning traditional Figma-based workflows into AI-accelerated prototyping pipelines, building functional React prototypes directly from design concepts. This dramatically compresses concept-to-validation cycles while keeping design quality high.Enterprise Impact• PayPal: Redesigned the core Send Money flow for millions of users • LinkedIn: Engaged by co-founder to re-architect Connections, fueling hyper-growth • Walmart.com: First in-house IA; helped drive 5× revenue growth in 3 yearsStartup VelocityMy consultancy has helped early-stage teams go from concept to market-ready product — with exits and acquisitions by Shopify, Disney, Groupon, Blue Bottle Coffee, and Nestlé.How I Work→ Design Systems: Scalable component libraries, tokens, and interaction patterns → User Research: Usability testing, stakeholder interviews, heuristic evaluations → AI-Native Prototyping: Claude, Gemini, React/Tailwind — from concept to functional prototype → Cross-Functional Leadership: Partnering with product, engineering, and stakeholders to ship If you\'re a Founder, VP of Product, or Engineering Leader looking for a principal-level design leader who builds systems and ships products, let\'s connect.

Experience

1. Head of Product Design

   Velocityengine

   Mar 2025 — Present

   Leading a 1-3 person design team for an AI-powered GTM (Go-to-Market) platform, defining end-to-end user flows for complex B2B SaaS workflows, research w/SME and stakeholders, develop component libraries, design tokens, and UI components. Transitioned the team from Figma-based design to an AI-assisted prototype workflow, reducing concept-to-validation cycles.

Education

• San Jose State University

  B.S. Graphic Design

Skills

• User Experience
• Omnigraffle
• Visual Design
• Contextual Inquiry
• User-Centered Design
• Design Management
• Iphone
• Wireframes
• Start-Ups
• Human Computer Interaction
• Wire Framing
• Information Architecture
• Mobile Applications
• Persona
• Interaction Design
• Usability
• E-Commerce
• Heuristic Evaluation
• Product Development
• Usability Testing
• User Research
• Entrepreneurship
• Mobile Design
• Design Strategy
• Usability Engineering
• User Interface
• Experience Design
• User Interface Design
• User Experience Design
• Information Design
• Web Design